Busn 412 Complete Final Course Project Table Of Contents 2 Reference

BUSN 412 Complete Final Course Project + Table of contents + 2 Reference pages

Target vs. K-Mart

Development and Analysis of Two Mini Case Studies

DeVry University – BUSN 412: Course Project

The purpose of this paper is to perform a cross-case analysis on Target and K-Mart. This analysis will show what each store is good at, where the failures are and what they should do to keep the company thriving and profitable. The first mini case will be on Target, we will examine Target as a whole and then try to pinpoint a successful business strategy, and finally we will try to demonstrate how that strategy has stirred Target into one of the leaders of the industry. The second mini case will be on K-Mart, we will attempt to identify a failed business strategy and display how that strategy is holding K-Mart down within the industry. Next, we will complete a cross-case analysis by comparing and contrasting these mini case studies on the points of similarities and differences. This will require exploring a side-by-side comparison of a SWOT Analysis and Five Forces Analysis.

Table of Contents
Mini Case I: Target 3
Mini Case II: K-Mart 4
Cross-Case Analysis 5
PorterÂ’s 5 Forces Analysis 5
SWOT of Target 6
SWOT of K-Mart 6
Conclusion 7
Works Cited 8

Mini Case I: Target

Mini Case II: K-Mart

Cross-Case Analysis

SWOT of Target:


Works Cited

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