Busn 412 Week 2 Quiz 1 Question When Developing Forecasts Two

BUSN 412 Week 2 Quiz

1. Question

When developing forecasts, two key inputs that were discussed in the text are:

Assessing internal strengths and environmental scanning

Environmental scanning and a SWOT analysis

Environmental scanning and competitor intelligence

Environmental scanning and stakeholder identification

2. Question

_____________ tracks the evolution of environmental trends, sequences of events, or streams of activities.

Environmental scanning

Environmental monitoring

Environmental surveying

Competitive intelligence

3. Question

When we scan the general environment, we can identify information on:

Customer and firm bargaining power

Competitive rivalry

Substitute goods

The aging population and ethnic shifts

4. Question

Gathering “competitive intelligence” _______________.

is good business practice.

is illegal.

is considered unethical.

minimizes the need to obtain information in the public domain.

5. Question

When conducting environmental forecasting, we can say that it involves developing plausible projections about which of the following concerning environmental change?

A. Speed

B. Direction

C. Both A and B are correct.

D. None of above is correct.

6. Question

Which of the following is not a limitation of SWOT (Strengths, Weaknesses, Opportunity, Threats) analysis?

Organizational strengths may not lead to competitive advantage.

SWOT’s focus on the external environment is too broad and integrative.

SWOT gives a one-shot view of a moving target.

SWOT overemphasizes a single dimension of strategy.

7. Question

Value chain analysis makes sure that the activities of an organization are divided into two major categories of value activities: primary and support. Choose a primary activity from among the following:

Purchasing key inputs.

Monitoring the cost of producing the product through a cost accounting system.

Recruiting and training employees.

Repairing the product for the consumer.

8. Question

Which one of the following can we say is included in inbound logistics?

Warehousing and inventory control

Repair and parts supply

Machining and packaging

Promotion and packaging

9. Question

When assessing its primary activities, an airline company would most likely examine:

Employee training programs

The effectiveness of its lobbying activities

Baggage handling

Criteria for lease versus purchase decisions

10. Question

Advertising is a __________ activity. Supply of replacement parts is a __________ activity.

primary; primary

support; primary

support; secondary

primary; support

11. Question

Explain how competitor intelligence can be improved by gathering information about competitors in the public domain. Provide examples.

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