BUSN 427 Case Analysis Week 3 ***Grade A+ tutorial***
Summary:
Cemex started as a small province company and progressively over the years developed to be one of MexicoÂ’s global giants. An intercontinental enterprise which ruled some of the largest cement markets internationally. The plan of Cemex was based on three elements: focus on the core cement and ready mix concrete franchise in the international market; essentially focus on the worldÂ’s most dynamic markets; and preserve high development by applying free cash flow towards selective investments that augment their geographic diversity. (Smith. 2000).Initially, Cemex acquired Cementos firms in Mexico establishing itself as the king of cement in Mexico and building solid foundations for further development. Cemex moved to Spain. Then, they went on to Latin America by adding Columbia, and the Dominican Republic to the list, which later came to include Asia, Egypt, Indonesia, the Philippines and many more; along with Europe with France and America with the USA. In each one of these steals Cemex acquired at least 25 percent of its existing market which inevitably allowed it to play a significant role in the management of the market and restricted the power of competitors. Cemex converted to a gigantic worldwide player. One of the many reasons for the successful path of Cemex was the blend of innovative technology and four strategic objectives: engendering cost savings, simplifying business practices, reducing the time to incorporate a new company, homogenizing information processes. (Smith. 2000).
