BUSN 427 – Complete Case Analysis + Reference page
DEVRY UNIVERSITY
Evolution of Strategy at Procter & Gamble
BUSN-427
[Type the author name]
Summary
This case analysis relates the evolution of Procter & GambleÂ’s global strategy. In 1915, Procter & Gamble opened its first foreign operation in Canada.
a. What strategy was Procter & Gamble pursuing when it first entered foreign markets in the period up until the 1980s?
b. Why do you think this strategy became less viable in the 1990s?
c. What strategy does P&G appear to be moving toward? What are the benefits of this strategy? What are the potential risks associated with it?
References
