BUSN 460 Week 1 Strategic Management Video Assessment
***Grade A+ tutorial***
Elizabeth should have kept a calmer head when considering her options. Instead of saying “I don’t know,” she should have done some research on the strategic planning process and started from there. She is under contract with Julian and needs to get the job done appropriately. Obviously she will need to make a strategic marketing plan and the starting point would definitely be coming up with a great mission statement. Elizabeth should not have panicked
