Creating The Marketing Plan Can Someone With My Course Project

Creating the Marketing Plan
Can someone help me with my Course Project: Creating the Marketing Plan (BUSN319). I will attach the information below, also the name of my bakary shop I want to market, it will be in word documents. So it will be three documents attached. I am going to need the Week 4: Draft Marketing Plan, by end of next week and and the Week 7: Final Marketing Plan by March 26, 2014. And I attached the outline too.

Table of Contents

Pages
1- Cover Page
2- Table of Contents
3- Executive Summary & Company Description
4- Mission Statement & Goals
5- Competitive Advantage
6- SWOT Analysis
7- SWOT-Continued
8- Industry & Consumer Analysis
9- Key Influences & Market/ Product Strategies
10-Market- product Strategies- continued, including chart.
11- Financial Projections
12- Financial Projections Continued
13-References

BUSN319 MARKETING PLAN OUTLINE

Class, I want your marketing plan to tell me an in depth story about your company. See comments below.
A. Cover Page

1. Marketing Plan for Organization/Company name:
2. Proposed by:
3. Submitted to:
4. Date:

B. Table of Contents Pages

1… Executive Summary …………………………………………………………………………………………. 1.0
.. Give me an overview of your marketing plan (needed only in Week 7).
2… Company Description……………………………………………………………………………………….. 0.5
.. Tell me all about your company and exactly what you will be doing.
3… Strategic Focus and Plan…………………………………………………………………………………… 1.0
a. Mission/Vision Statements
b. Goals – Give me two sets of goals – Financial and non-financial (should have numbers).
c. Core Competency and Sustainable Competitive Advantage
4… Situation Analysis……………………………………………………………………………………………… 1.0
a. SWOT analysis
• Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D)
Strengths – What makes your company strong?
Weaknesses – What could weaken your company?
• External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory
Opportunities – What could make your company great?
Threats – Who are what could kill your company?
b. Industry Analysis How big is your industry? What are the high points?
c. Competitor Analysis Tell me about your competition. Who is your competition?
d. Company Analysis
e. Customer Analysis Who are your customers? What do they like?
5… Market-Product Focus……………………………………………………………………………………….. 2.0
a. Marketing and Product Objectives What are your marketing and product objectives?
b. Target Markets Who is your target? Where do they live? Who do they look like?
c. Points of Difference
d. Positioning How will you position your product in the market?
6… Marketing Program……………………………………………………………………………………………. 2.0
a. Product Strategy How will your product be placed in the market? Is it right for your market?
b. Price Strategy I want to know the price of your products. I want you to explain why you chose your prices. Are they realistic?
(i) Breakeven Analysis I want to see your breakeven numbers and formulas. I want you to choose three different prices. I would like to see graphs and charts.
c. Promotion Strategy How will you promote your company? T.V., direct mail, social media?
d. Place (Distribution) Strategy Where will you place your product in the market?
7… Financial Data and Projections…………………………………………………………………………… 1.0
a. Past Sales Revenues – You will have to create past sales revenues. There isn’t a wrong answer here.
b. Five-Year Projections – I want you to formulate five years of numbers. Revenues, costs minus expenses.
8… Organizational Structure……………………………………………………………………………………. 0.5
.. Who is going to run your business? I want to see your structure.
9… Implementation…………………………………………………………………………………………………. 1.0
.. How will you begin to start your business? What are the steps? Idea to reality.
10… Evaluation and Control……………………………………………………………………………………….0.5
.. How will you monitor your successes and failure? How will you change your company if you see it is going down the tube?
11. References
To be arranged in alphabetical order of authors’ last names and following the APA 6thedition format only.
Course Project: Creating the Marketing Plan
Objectives
Back to Top
The Course Project gives students the opportunity to synthesize all of the concepts in the BUSN319 Marketing course by applying them to develop a comprehensive marketing plan for a new business, product, or service.
Introduction
Back to Top
Product innovation and marketing are the only enduring competitive advantages that companies can use to survive and thrive in the marketplace. In the next 7 weeks, you are going to participate in designing and writing a marketing plan for a business, product, or service of your choosing. Your active participation in this project, first, is essential to building your understanding of marketing; secondly, you can use a well-written marketing plan to show prospective employers a sample of your work.
A marketing plan is a guide for the marketing activities of an organization for a specified period of time, typically about 5 years. The plan can be used internally to guide the marketing activities or it can be used to communicate with external audiences to raise capital. There are important questions to keep in mind as you design your plan.
1. Is the marketing idea valid?
2. What is unique or distinctive about the product or service that separates it from substitutes and competitors?
3. Does a viable market exist for the product or service?
4. Are the financial projections sound?
5. Is the management team competent?
6. How will the investors get their money back with a return on their investments?
In order to help you answer these questions and many others, the course provides the following items.
• “Building an Effective Marketing Plan” as Appendix A on page 48 of your textbook (it includes an example of a marketing plan)
• “Financial Aspects of Marketing” as Appendix B on page 368 of your textbook
• A marketing plan outline located in Doc Sharing
• A grading rubric for the marketing plan
Guidelines
Back to Top
Your final marketing plan should be between 4,000 and 6,000 words and must follow all APA guidelines. In Week 1, you will submit a two-page description of your business, product, or service for instructor approval of your topic. In Week 4, you will submit a substantial draft of your marketing plan for instructor feedback. In Week 5, you will submit a breakeven analysis for your business, product, or service. Your completed marketing plan is due at the end of Week 7.
Milestones
Back to Top
Week 1: Topic Proposal (10 points)
You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4, the breakeven analysis in Week 5, and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from your instructor. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures, please). Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project. If you have questions about your topic, don’t hesitate to post them in the Q & A Forum this week.
For Week 1, please write a two-page description of your company, product, or service. It should be a new business, product, or service. Discuss ownership and company structure. Describe the business, product, or service. Write your mission statement and include your marketing goals.
Week 4: Draft Marketing Plan (100 points)
At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline from Doc Sharing. It is recommended that you start work on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of Week 4.
Week 5: Price Strategy/Breakeven Analysis (50 points)
One of the most challenging decisions faced by marketers is setting the price for their products and services. In order to select the right price, you need to ensure that you’ll be able to cover your costs and meet customers’ needs at a price that they are willing to pay. You will need to perform a breakeven analysis to determine the best price. Chapters 13 and 14 outline six steps that organizations follow to set price. Follow these six steps (as listed on page 322 in the text) to set prices for your product or service and perform a breakeven analysis. Submit your price strategy/breakeven analysis via the Week 5 Dropbox for grading and feedback. Be sure to incorporate any feedback provided by your instructor into your final Week 7 Course Project.
Week 7: Final Marketing Plan (230 points)
Submit your completed Marketing Plan. It should include all sections listed in the marketing plan outline, which is in Doc Sharing. It should include headings for the various sections of the marketing plan. APA format should be used, and a bibliography is required. Be sure to list all references that you consult (both print media and online).
See the Syllabus section “Due Dates for Assignments & Exams” for due date information.
Grading Rubrics
Back to Top
Week 1: Topic Proposal will be evaluated as follows.
Category % Description
Documentation,

Formatting, and Editing 10% Quality work will include a title page, table of contents, proper citations, and a bibliography. Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct. It must follow APA guidelines.
Content 90% Quality work will meet the following requirements: Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures, please)..Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. So, if you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic (you can then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your course project in Weeks 2 through 7). Your proposal should be approximately two pages long.
Total 100% A quality submission will meet or exceed all of the above requirements.

Week 4: Draft Marketing Plan will be evaluated as follows.
Category % Description
Documentation

and Formatting 5% Quality work will include a title page, abstract, proper citations, and a bibliography. Your final marketing plan should be between 4,000 and 6,000 words; your draft should be substantial—almost complete—and therefore approximately 3,000 to 5,000 words long. It must follow all APA guidelines.
Organization

and Cohesiveness 20% Quality work will use the marketing plan outline in Doc Sharing for its organization. The content will be properly subdivided into sections with headings. The executive summary is not required in your draft because the executive summary is usually the last part of the plan that is written; it summarizes the entire plan.
Editing 5% Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content 70% Quality work will have significant scope and depth of research to support any statements. Relevant illustrations or examples are encouraged. Quality work will cover all the sections included in the marketing plan outline in Doc Sharing. The content presented must demonstrate an understanding of the material.
Total 100% A quality submission will meet or exceed all of the above requirements.

Week 5: Price Strategy/Breakeven Analysis will be evaluated as follows.
Category % Description
Documentation

and Formatting 5% Quality work will include a title page, proper citations, and a bibliography. Your final marketing plan should be between 4,000 and 6,000 words.
Organization

and Cohesiveness 20% Quality work will be clearly organized to show the six steps in your pricing process and your assumptions, fixed costs summary, variable costs summary, and calculations for three prices (high, medium, and low).
Editing 5% Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content 70% Quality work will demonstrate an understanding of the breakeven analysis concept and will show correct calculations. Completed calculations will appear in a graph or table. Conclusions from the breakeven analysis should be summarized with your rationale for the prices selected. The content presented must demonstrate an understanding of the material.
Total 100% A quality submission will meet or exceed all of the above requirements.

Week 7: Final Marketing Plan will be evaluated as follows.
Category % Description
Documentation

and Formatting 5% Quality work will include a title page, table of contents, abstract, proper citations, and a bibliography in APA format.
Organization

and Cohesiveness 20% Quality work will use the marketing plan outline in Doc Sharing for its organization. The content will be properly subdivided into sections with headings and subheadings; it will include the breakeven analysis completed in Week 5 and incorporate feedback provided from your instructor on your Week 4 draft. You may choose to use some of the Building Your Marketing Plan exercises at the ends of the chapters in the text to guide you to develop some sections of your plan. The executive summary will summarize your plan and include the reasoning you employed in your analysis, as well as any outstanding conclusions you can reach about the marketing plan for your chosen product or service.
Editing 5% Quality work will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content 70% Quality work will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. Quality work will cover all the sections included in the marketing plan outline in Doc Sharing. The content presented must demonstrate an understanding of the material.
Total 100% A quality submission will meet or exceed all of the above requirements.

Our Essay Format
  • Times New Roman, 12 pt
  • 1 Inch Margins
  • Double/ Single Spacing
  • 275/ 550 Words Per Page
  • MLA/ APA/ Turabian/ Chicago style, etc

A standard double-spaced page contains 275 words

Free Features
  • Hiring a preferred expert
  • Bibliography & cover page
  • Revisions within 14-30 days
  • 24/7 customer support
payments

Team of Professional Essay Writers

With our essay service, you'll find an essay writer for any task. Their rating is based on previous customer reviews and successful orders. Before you hire a writer, you can familiarize yourself with their track record in detail.