Resume Revision Essay

MANAGEMENT PROFILE

Accomplished Professional Wine Industry Executive with 20+ years of sales experience in the wine industry leveraging efficient and effective business solutions while increasing revenue and profits. A Dynamic Sales Team Leader with a proven track record for significantly enhancing company operations utilizing strong analytical skills and demonstrating expertise in management, sales, and marketing. In-depth knowledge of budget creation and new sales development, utilizing critical thinking skills while consistently achieving sales goals. Solid ability to adapt to a highly competitive market.

Key Strengths & Expertise
Marketing – Brand Management
Public Relations
General Management
Business Planning
Client Relations
Sales Force Leadership
Strategic Planning
P&L Responsibility
Operations Management
Sales Territory Development

SIGNIFICANT ACCOMPLISHMENTS
Successfully increased annual revenues grossing over $4 million as a result of cultivating and maintaining sales relationships for key customer accounts.
Doubled sales and customers in the first year through implementation of effective sales strategies.
Significantly increased revenues in the first year by more than 114% from 2006 to 2007.
After the first year as Sales Director, significantly increased clients from 30 to over 200.

PROFESSIONAL EXPERIENCE

Mistral Barrels Inc., Sonoma, California 2006-Present

General Manager / Sales Director
Managed and directed all sales of wine barrels and oak alternatives for North America.
Developed market strategies and directed Regional and National Sales Teams.
Created marketing strategies for the development of two barrel brands and oak alternatives.
Developed sales & projection goals for the sales team and managed key customer accounts.
Developed public relations and marketing with Wine Business Monthly, Wines & Vines, and Practical Winery magazines.
As a result of effective sales strategies, significantly increased revenues in the first year by more than 114% and clients from 30 to over 200 from 2006 to 2007.

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PROFESSIONAL EXPERIENCE

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Kelvin Cooperage, Louisville, Kentucky 2003-2005

Sales Manager
Developed sales for the West Coast and Pacific Northwest wine barrel market.
Successfully achieved sales through direct visits to winemakers and purchasing managers as a result of implementing effective sales strategies. As a result, doubled sales and customers in the first year.
Managed Sales Agent in Canada to include sales training of all products, and developing sales strategies and goals.

Canton Wood Products, Santa Rosa, California 1994-1993

North America Sales Director
Originally worked as the sole Sales Representative for the entire US wine market for the sale of oak wine barrels and oak alternatives.
Successfully achieved sales goals and was promoted in 1997 to the position of North America Sales Director.
Managed and led sales team in the development of sales throughout North America.
Cultivated and maintained sales relationships with key customer accounts and consistently grossed over 4 million dollars in annual revenues.
Developed and maintained the operating budget for North America Sales Office.
Reported quarterly sales reports to the company Board of Directors in France.

Demptos Glass (Agent for Canton Wood Products & Tonnellerie Boutes), Napa California 1991-1994

Cork Associates (Agent for Canton Wood Products & Tonnellerie Boutes), Napa California 1990-1991

Barrel Builder (Agent for Canton Wood Products & Tonnellerie Boutes), Calistoga, California 1988-1989

Sales Representative

Sold oak wine barrels throughout the United States as a Sales Representative of Canton Wood Products and Tonnellerie Boutes.

EDUCATION

University of California Davis, Davis, California

Home Winemaking Course, 2005

Certificate in Winemaking, 1999

Santa Rosa, Marin, San Mateo, De Anza, & Hawthorne Junior Colleges

Approximately 60 units in General Education & Viticulture, 1989-1996

COMPUTER SKILLS

Word¨Excel ¨PowerPoint ¨QuickBooks ¨ ACT

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