saint GBA440 Assignment 1 – Case Study

Assignment 1 – Case Study

Read the case “MTV Goes Global with a Local Beat.” Answer questions 1 and 2 on page 30.

Assignment 1 Case Study – Module 1

1. Some people outside the United States say teens exposed to large doses of U.S. culture on MTV will identify less with their own societies and will desire Western good they cannot afford. MTV’s response: “It’s just fun. It’s only TV. What do you think?

Are there dangers in broadcasting U.S. style programs and ads to developing countries?

2. Digital compression technology made it possible for MTV to program across a global network. What other technological innovations have helped companies think globally and act locally?

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