Saint MBA599 assignment

Saint MBA599 assignment
MBA 599 – Strategic Management Case Project
Phase 1 – Modules 1-3(Outline for Strategic Management Case)

· Introduction of the company (limit to a maximum of three single-spaced pages).oDescription of the firm and its products

oCompany history (brief history, critical events, competitors, leadership), including strategicelements of its history

o Vision and mission statement

o Assessment of mission and vision

· External assessment

o EFE and CPM with strategic implications

o Analysis of competitive position, opportunities, and threats

· Internal assessment

o IFE with strategic implications

oFinancial ratio analysis with key conclusions and implications for strategic choice oOverall analysis of internal capabilities and implications for your strategic decisions

Module 1: Select company and secure instructor approval. Once approved, create plan outline, insert current mission and vision.

Module 2: Complete an EFE and CPM for your company (including analysis and conclusions) and insert in your working draft which you will hold until you submit Phase 1 during Module 3. .

Module 3: Complete an IFE and calculate financial ratios (including analysis and conclusions) for your company and insert in your plan to submit at the end of Module 3.

Submit all of Phase 1 to the Dropbox no later than Sunday 11:59 PM EST/EST of Module 3. (This Dropbox basket is linked to Turnitin.)

Phase 2 – Modules 4-6(includes revisions to Phase 1 based on the instructor’s feedback)

· Internal assessment (continued from Phase 1—include IFE and financial ratios)

o Current strategy (brief description of the firm’s current strategies), including current use of technology

o SWOT matrix with strategic implications for the company oBCG matrix with strategic implications for the company

o Space or other matrices with strategic implications for the company oPossible strategic alternatives

o Evaluation of current organizational structure

o Recommendation changes (if needed) to the structure, culture (including values), processes, rewards, or technology

Module 4: Integrate instructor feedback from Phase 1.

Module 5: Develop SWOT, BCG, SPACE, and IE matrices with strategic implications for the company.

Module 6: Develop alternative strategies for your company with strengths and weaknesses of each.

Submit all of Phase 2 to the Dropbox no later than Sunday 11:59 PM EST/EST of Module 6. (This Dropbox basket is linked to Turnitin.)

Phase 3 – Modules 7-8(includes revisions to Phase 2 based on the instructor’s feedback)

· Strategic analysis, choices, impact, and measurementoProduct-positioning map

o Evaluation of strategies and objectives to achieve most favorable market position oDescription of how you would implement your strategies

o Milestones (steps for each major initiative with their timelines

o Specific results you want to achieve including market, financial, and product or service goals oFinancial projection (minimum three years)

o Presentation with audio – see below

o Executive summary – see below

Presentation with audio

The final submission for your project includes developing a PowerPoint presentation with embedded audio files. Each slide must contain an audio file in which you offer insight to the material in the slide and key points the professor should take away from the visual information in the PowerPoint. You should minimize repeating points made in the slide other than emphasizing important components. To put this simply, please do not read the slides verbatim but make sure to add value to what is presented on the slide to improve the understanding of your work. The presentation with audio is a significant component of the final submission, so please makes sure to offer your best work, speak clearly, emphasize the strategic implications of your work, and engage the viewer.

Executive summary(compiled with concise and critical elements from the detailed work)

While done as a last step, this goes in front of the report, after the index.A final and all-encompassing analysis is presented, along with the recommendations that you would make to the firm’s board of directors. This includes identifying what you recommend, and briefly outlining alternatives considered, key implementation steps, and the impact of the implementation on the company’s performance and competitive position.

Module 7: Develop a product-positioning map with strategic implications for the company.

Conduct final evaluation of alternative strategies and detailed description of selected strategy.

Module 8: Develop detailed implementation and assessment plan. Complete financial projections.

Create presentation with audio.

Complete the executive summary and insert into the plan.

Complete all editing, verification, and citing of all sources, and insert graphs and illustrations.

Submit all of Phase 3 to the Dropbox no later than Thursday 11:59 PM EST/EST of Module 8. (This Dropbox basket is linked to Turnitin.)

Tips for Completing the Project

You should expect to build up a large mass of analyses before you can put together a coherent case. In the end, a great case will always look “simple” relative to the countless hours going down many different paths in order to build understanding. The volume of material generated can distract from the creative part of the process. The following suggestions are designed to serve as a reminder for things not identified distinctly in the assignments, the syllabus, or the textbook Plan preparation guidelines.
Company and industry background

Use your own judgment to determine the amount of background to include. Over-detailed company history is usually irrelevant and rarely improves the report. On the other hand, a history of strategic moves and competitive reactions might be very illustrative. Decide what to include based on whether that information is important to understanding the future environment and strategic choices. Market share, financial strength, brand image, and the like are always relevant strategically.
Address uncertainty

In your strategic analysis, make sure to state any assumptions related to your business. If you believe there is going to be high risk, describe contingency plans or alternate scenarios.
Discuss the things that create organizational culture and behavior necessary to support the strategy

a. What operational and motivational processes create the culture (acting your way into a new way of thinking, identity orientation, incentives, etc.)?

b. What organizational structure fits the mission/vision, the operational approach, and the need for adaptability or stability?

c. Make sure to delineate your ethics standards including values the company lives by.
Boston Consulting Group (BCG) and internal/external (IE) matrices

Some of you may think that the BCG and IE matrices are not relevant to your project since your organization only reports one business segment. First, these exhibits are important to think through and are required even if they only have one product line. Second, there are often more segments in any organization than meets the eye. The reason to break up the business into component parts is to shed some light on the strategic positioning and future potential. Ask yourself, are there segments that behave differently (different customers, competitors, growth rates, success factors, etc.)? You can be sure that Wal-Mart is looking at grocery, clothing, pharmacy, electronics, toys, garden, and automotive all separately, and possibly even separating seasonal items. For purposes of this class, approximations can be used whenever necessary to separate a subunit. Pushing the analysis down to a more detailed level forces you to recognize what you know and what you do not know. I am more concerned with strategic thinking than with availability of detailed data. You can put estimated numbers in your plans as long as a note is added explaining the basis, reasoning, and level of uncertainty.
Implementation

Your implementation strategy must show how it is aligned with your strategic objectives. The strategic-level implementation questions are mainly resource-related (where the money/people

come from) and timing issues (when are initiatives expected to happen). In addition, if there is something specific mentioned in the analysis (e.g., a trend, a weakness, concerns about the competitive response) that affects implementation, then you need to include the relevant part of the implementation approach mentioned as part of the strategy. If there is not anything notable in these kinds of areas, then specific content is not required in the report.
Overall assessment of the strategy

As you prepare your strategies, it will be helpful to review Rumelt’s four criteria:

a. Consistency

i. Strategy should not present inconsistent goals and policies.

ii. All of the pieces of your overall strategic approach should be aligned.

b. Consonance

i. Strategy should examine sets of trends.

c. Feasibility

d. Advantage

i. Strategy should include creation or maintenance of competitive advantage.
Sources

Follow APA style guide to write the case. Cite within the body of your case and include a reference list. This is particularly true for any source data that will come from financial reports and corporate websites.

Project Grading (See detailed grading rubric at end of these instructions)

Eighty percent (80%) of the course grade will be determined based on the Strategic Management Case as distributed below:
Phase 1: Proposal and initial analysis (20% of course grade)
Phase 2: Substantive draft (20% of course grade)
Phase 3: Final Case (40% of course grade)

Example Outline and Structure for the Strategic Plan (Headings)

The outline below is an example and should be modified to adapt to your company. The primary headings are good ways to organize your work into logical sections (e.g., internal analysis, external analysis, etc.).

Cover Page

Index

Executive Overview

Introduction of the Company

Description of the firm

Company history

Vision and mission statement

Strategic elements of the history

Overall assessment

External Assessment

EFE and CPM

Analysis of competitive position, opportunities, and threats

Internal Assessment

Financial ratio analysis IFE

Analysis of internal capabilities and implications for your strategic decisions to follow Current strategy, including current use of technology

Possible alternatives SWOT matrix

BCG matrix

Space or other matrices

Description of core values you would use to create the desired culture Evaluation of current organizational structure

Recommendation changes (if needed) to the structure, processes, rewards, or technology

Strategic Analysis, Choices, Impact, and Measurement Product-positioning map

Evaluation of strategies and objectives to achieve most favorable market position Description of how you would implement your strategies

Milestones (steps for each major initiative with their timelines

Specific results you want to achieve including market, financial, and product or service goals, and how and when they will be measured

Financial projection (minimum three years) Presentation with audio

Grading Rubric

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Component

No submission

Novice

Basic

Proficient

Exceptional

MBA 599.01; MBA 599.04; & MBA 599.06

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< 15 15-16 17-18 19-20 Program Outcome #1 -Apply key knowledge of core business management functions (management, marketing, accounting, and finance) Description of the firm (brief history, critical strategic events, competitors, leadership, etc.). If there are any general situational assumptions or limitations on the scope of the analysis, these should also be specified here. This section should be limited to a maximum of five pages. Note: Some students may select a new business venture for a firm they would seriously consider starting. For these students, this section will focus on a research based history, critical strategic events, emerging competition, and industry leaders. MBA 599.02 & MBA 599.03 0 < 15 15-16 17-18 19-20 Outcome #5 - Recognize and effectively analyze complex business problems using critical thinking skills The strategic analysis of the firm. The results of each strategic tool are presented along with a discussion of importance and implications. Also required are sections for financial analysis and assumptions, although the specific contents of these sections may vary considerably. · Discussion on external opportunities and threats · Discussion on internal strength and weaknesses · Subsection for each model (CPM, EFE, IFE, SWOT, SPACE, BCG, IE, QSPM) on the firm, analysis and strategic implications · Specific strategic strategies and long-term objectives .gif">.gif”>.gif”>.gif”>.gif”>.gif”>.gif”>.gif”>.gif”>.gif”>

MBA 599.07 & MBA 599.09

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< 1515-16 17-18 19-20 Outcome #6 -Make ethical business decisions within thecontext of a diverse set of stakeholders and in an economically responsible manner Financial strategic assessment. This section should integrate the findings from all of the analytical exercises employed in Phase 2 (strategic analysis of the firm). A final and all-encompassing analysis is presented, along with recommendations that you would make to the firm’s board of directors. This would include identifying what you would and would not do, and outlining any relevant alternate scenario plans or contingency plans. Be sure to address any potential competitive reaction. · Revenue, cost, and financial implications. (Note: you should prepare five-year financial statements) · Project timeline, key milestones, and specific annual objectives · Method for reviewing and evaluating strategy implementation MBA 599.10 0 < 1515-16 17-18 19-20 Outcome #4- Apply widely used technology to management issues The plan should discuss current use of technology, consideration of any new technology solutions or potential for improvements in the use of technology. Internal Assessment · Current Strategy (brief description of the firm’s current strategies), be sure to discuss current use of technology · Recommendation changes (if needed) to the structure, culture (including values), processes, rewards and technology MBA 599.08A 0 < 7 7-8 9 10 Outcome #2A- Exhibit clear and concise written business communication skills .gif">.gif”>

Written communication:

· Grammar

· Spelling

· Cover page

· Table of contents

· Use of appropriate business language and terms

· Consistency, clarity, and logical progression of analysis and conclusions

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MBA 599.08B

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< 7 7-8 9 10 Outcome #2B- Exhibit clear and concise oral business communication skills 1. Use of Media. · Visual aids are used are: oAppropriate and professional. oEasy to read. oContribute to the overall effectiveness of thepresentation. 2. Delivery · Language choices are appropriate and enhance the effectiveness of the presentation. · Delivery techniques make the presentation compelling. · Presenter sound polished and confident. · Presenter engages the audience. · Presenters stays within the allotted time limit

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