Module 7 Discussion
Complete Exercise A, Steps 1-3, on pp. 297-298 of your text. Create a product positioning maponlyfor the “Parks and Resorts” division of Disney. Using information from the case, the PPM, and your research, write a brief narrative to state your strategic recommendations for Disney relative to the competitors in this segment of Disney’s business. Post your narrative to the Discussion Boardno later than Thursday 11:59 PM EST/EDT.