Seaport BUS C150 Quiz 2 – 15th Ed. (Graded) 2014

Question: Which of the following statements regarding the nature of the business market is true?

Question: Which of the following is the largest segment of the business market?

Question: Which of the following statements does not describe the advantage of leasing?

Question: Businesses choose outsourcing as an alternative to making goods in-house or providing in-house services when:

Question: Which of the following statements is true regarding the influence of organizational factors on purchasing decisions?

Question: Related party trade is defined as the trade relationship between:

Question: A nation’s size, per-capita income, and stage of economic development determine its prospects as a host for _____.

Question: The Export Trading Company Act of 1982, exempts companies from _____ so they can form export groups that offer a variety of products to foreign buyers.

Question: A complete ban on the import of a product is known as a(n) _____.

Question: The ideal way for a nation to stop a foreign company from dumping is to:

Question: In recent years, advances in computer technology have significantly changed the nature of marketing research by:

Question: Wal-Mart prefers transaction records sorted by customer type, product, sales method, type of order, and order size. Analyzing internal data sorted in this manner is called:

Question: Information collected for the first time specifically for a marketing research study is called _____ data.

Question: Which of the following is a limitation of secondary data not found in primary data?

Question: Which of the following federal agencies is the most important source of secondary data for marketing research studies?

Question: The division of the total market into smaller, _____ groups is called market segmentation.

Question: Which of the following is a basic requirement for effective market segmentation?

Question: Japanese automaker, Subaru, generates approximately one-half of its sales in just four states (Alaska, Colorado, Maine, and Washington). These states constitute Subaru’s:

Question: The most common method of market segmentation is:

Question: In terms of numbers, which age group is the largest?

Question: The government segment of the B2B market commonly buys products:

Question: A strategy for going global through contractual agreements in which the production of goods or services is assigned to local companies is termed as _____.

Question: One of the very first marketing research studies involved of an examination of people’s:

Question: A positioning map:

Question: One of the characteristics of relationship marketing is:

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