SEATTLE BUS101 assignment 1



Part One – Choose Your Portfolio

For this assignment you will choose three publicly-traded stocks that you will follow all quarter. For this week you will turn in the name of your stocks with an explanation as to why you choose them.

Don’t know anything about the stock market? Don’t panic. We’re keeping it very simple.

Some of the links below will give you an introduction to stock market investing.

Here’s what you do:

I. Choose a method for picking stocks.

First get an overview of the stock market at There are many

(probably hundreds) of strategies for choosing stocks. A very simple one that

has been wildly successful in the hands of legendary mutual fund manager Peter

Lynch is called “Buy What You Know”. Read about it at Introduction to the Stock

Market. and “KISS”–Keep It Simple, Stupid! .

Using this method, choose FIVE of your favorite products or services and find out

who makes/offers them, and who the parent company is, if there is one (this

information should be available on the company web site, or google parent

company: company name). The Ten Parent Companies That Make Your

Favorite Brand may surprise you. You are looking for
companies that are publicly
traded in the United States.

You may also choose companies using your own system.

II. Research these companies.

• You are looking for information on these companies, their industries, and the

economy in general.

• The internet is a wealth of information-Google is your best friend here. Two

places to start are:

• MSN Money at (use the search box)

• Yahoo Finance’s Stock Research Center at


• The New York Times and The Wall Street Journal both have web sites.

• Take notes as you research for the written portion of this assignment (see step VI.

below). You are trying to get a general idea about the company and its future

performance. What products do they sell? How long have they been in

business? Are they an industry leader? Are they introducing new products?

Based on your experience with them, do they offer customers value (either in

the form of a high-quality product or an appealing price, or both?) Who are

their competitors?III. From the five stocks you’ve researched, choose your THREE favorite

companies—the ones you think that will perform the best over the course of the


IV.Look up the stock symbols and the current stock price on
one of the financial
sites (msn’s is at

For example, the symbol for Microsoft is MSFT. Once you’ve found the symbol,

click on it to find the current stock price.

V. Buy your stock.

Assume you are spending $10,000 on each stock, for a total portfolio value of

$30,000. You will complete a table listing the date, the company you’ve chosen,

the symbol, the price per share, the number of shares that you’ve “purchased”

with your $10,000. For this assignment we’re not worrying about sales

commissions and other transaction costs.

Here’s an example:

Date Company Symbol Price No. of



4/3 Microsoft MSFT 25.84 386.97 10,000

4/3 Google GOOG 390.0 25.6 10,000

4/3 Chico’s CHS 40.64 246 10,000

VI.Explain your reasons for choosing this stock. In two or three well-written

paragraphs, cover the following points for each stock you’ve chosen:

• Brief company profile for each stock you own during the game. Include a —

summary of the company’s products, where it operates, strengths and –

weaknesses – especially in comparison to competitors.

• What first led you to this stock (you like one of their products, etc.)?

• How will current economic conditions and trends affect this industry? (E.g., aging

baby boomers will boost pharmaceutical sales). Here’s a list that may help from

• Are there any events within the company that may affect performance positively or

negatively (new product introduction, a lawsuit pending
that’s been in the news,

Note: Your analysis should be written in narrative (or paragraph) style,

summarizing your research. Do not merely copy and paste quotes off

the internet.

Also explain why you rejected the other two stocks answering the same questions.

NOTE: For your last assignment of the quarter you will look up the stock price again

and compute your ending portfolio value. You will briefly discuss your stock’s

performance and what you think influenced it, including current events that affected the

economy and stock market in general, and your company in particular. You will turn

this in, along with an updated table that shows the return on your portfolio.

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