Discussion 2: Social Responsibility
Apr 8, 2013 at 12am99 unread replies.5151 replies.
Look around–do you see any local businesses practicing social responsibility? Publicizing a business’s good deeds is a great marketing tool, so it shouldn’t be too hard to find an example. It can be extra effort in recycling, pairing with a local nonprofit agency, paying for employees to volunteer their time in the community, building parks, selling fair-traded merchandise….a bunch of things. Go ahead and ask next time you’re in your favorite place of business. Be a little tactful here, because it can sound like a criticism–you might explain this is a school assignment.

I also want you to think of a good a new way a business could practice social responsibility in a way that is a good fit with what they do and what they stand for. For example, Harley Davidson could offer courses on defensive driving to high school students.

So the Discussion Board has two parts:
Identify a business in your community that is practicing some form of social responsibility, and
Think of a new way a business could contribute in a way that fits what they already do.

Discussion 3: What’s Your Business Idea?
Apr 15, 2013 at 12am2525 unread replies.8787 replies.
OK, you’ve read the material and interviewed an small business owner (or you will shortly).

The Discussion Board topic for the week is: share an idea for a new businesswith your classmates and why you think it would work. Does it solve a problem? Address a need? Is it aimed at an easily identifiable market?

If you’re really thinking of starting this business and you’re concerned about your idea being stolen, think of another business idea that meets a need and talk about that one.

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