Staryer bus475 quiz 10

• Question 1

3 out of 3 points

What percentage of Microsoft’s annual contributions is dedicated to minority owned businesses?

• Question 2

3 out of 3 points

What is the most critical social issue facing communities, according to community relations managers?

Answer

• Question 3

3 out of 3 points

Which of the following statements is true about community relations?

Answer

• Question 4

3 out of 3 points

The share of all giving made up by in-kind contributions of products and services has been:

Answer

• Question 5

3 out of 3 points

Foreign-owned corporations use foundations:

• Question 6

3 out of 3 points

Which company committed to investing 10 percent of its pre-tax profits in rural development projects such as children’s immunizations?

• Question 7

3 out of 3 points

Average corporate giving in the Unites States:

• Question 8

3 out of 3 points

Another term for corporate giving is corporate:

• Question 9

3 out of 3 points

According to a Harvard Business Review study, which of the following is not an area in which corporate contributions are most likely to enhance a company’s competitiveness?

Answer

• Question 10

3 out of 3 points

For what is Grameen Bank in Bangladesh internationally recognized?

Answer

• Question 11

3 out of 3 points

The term civic engagement

describes:

• Question 12

3 out of 3 points

Which company gives all of its earnings to charity?

• Question 13

3 out of 3 points

Which of the following is not included among purposes for establishing community relations departments by businesses?

• Question 14

3 out of 3 points

When companies like Whole Foods Markets work to address community problems, their actions help create:

Answer

• Question 15

0 out of 3 points

Which of the following is not a strategy to help companies get the most benefit from their contributions?

Answer

• Question 16

3 out of 3 points

The agency created in 1934 and charged with regulating interstate and international communications by radio, television, wire, satellite, and cable is called:

Answer

• Question 17

3 out of 3 points

Emphasizing key points and guiding the reporter to them is called:

• Question 18

3 out of 3 points

According to comScore, a provider of digital intelligence, in December 2008 the total number of individuals, aged 15 and older, who accessed the Internet from their home or work computers was:

Answer

Selected Answer:

• Question 19

0 out of 3 points

According to a recent study by the University of Southern California’s Annenberg Center, what percentage public relations officers surveyed report directly to the CEO?

Answer

Selected Answer:

• Question 20

3 out of 3 points

The act passed to allow virtually any business to enter the telecommunications industry is called:

Answer

• Question 21

3 out of 3 points

In 2007, the Cartoon Network was fined for public disruption of the Bostonian transportation system while using a new form of public relations called:

Answer

• Question 22

0 out of 3 points

A new public relations outlet for businesses as demonstrated by Wal-mart is:

Answer

• Question 23

3 out of 3 points

Seeking to restore the firm’s reputation takes place during this effective crisis management step:

Answer

• Question 24

3 out of 3 points

The Ad Council’s inaugural campaign slogan was:

Answer

• Question 25

3 out of 3 points

Scenario-based press releases, key discussion points, and procedures to activate the organization’s Web site are all part of which step in an effective crisis management plan?

Answer

• Question 26

3 out of 3 points

Coca-Cola’s classic advertisement campaign, “It’s the real thing,” is an example of:

Answer

• Question 27

3 out of 3 points

Harry and Louise were credited with:

Answer

• Question 28

3 out of 3 points

A significant business disruption that stimulates extensive news media and social networking coverage is called a(n):

• Question 29

3 out of 3 points

The International Public Relations Association was founded in:

Answer

• Question 30

3 out of 3 points

Crises are:

Answer

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