UOP MKT435 week 1 Marketing and Behavior

Selecta product or service with which you are familiar.

Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing your product or service and address the following:
Define consumer behavior and how it relates to marketing the product or service.
Discuss possible decision points and the rationale for making marketing decisions related to marketing the product or service.
Cite the assigned reading and at least one outside reference.

Format your paper consistent with APA guidelines.

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