UOP MKT435 week 2 Social Media Influence

Developa 12- to 16-slide Microsoft® PowerPoint® presentation in which you relate consumer behavior and social media influence. Address the following:
Define consumer behavior, and how it relates to marketing.
Select a recent purchase and describe how social media and word of mouth influenced your decision.
Provide examples of social media in your decision, such as screen shots or video.
Cite the assigned reading and at least one outside reference.

Format your presentation consistent with APA guidelines.

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