UOP MKT498 week 2 Competitive Advantage and Objectives Analysis

NOTE: You may either write a paper or prepare a presentation for this assignment. There will be several optional assignments in this class. You are required to do at least one of the optional Individual assignments as a presentation. You may do as many as you wish as presentations.

Write a paper in which you identify the different types of analysis used by marketers to determine product positioning, competitive positioning, customer perceptions, and distribution-channel analysis (Guideline is 1,400-1.700 words)

Compare the strengths and weaknesses of each method and asses the different types of marketing analysis required to develop a marketing strategy.

Formatyour paper consistent with APA guidelines.

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