Visual Literacy in Business Essay


Visual Literacy in Business

Visual literacy is something that has been used for hundreds of years and it is something we use daily. We are going to explore the similarities between the text and how Brain Kennedy defines visual literacy; we will explore the way visual literacy has been considered a universal language and examination how visual literacy has made an impact in communication and the way global understanding. The method of visual literacy is used to help with the learning process. In using visual literacy someone will be able to see the use of shapes, color, images, dimension, textures and other visual aids. With the use and understanding of these features someone will be able to understand a visual sentence structure and to have the understanding is something that has been used for some time now. In the video that I watched, Brain Kennedy talked about visual literacy being “the ability to construct meaning from images. It’s not a skill; it uses skills as a toolbox. It is a form of critical thinking that enhances your intellectual capacity” (Kennedy, 2010).

In the text it talks about visual literacy being “vision-related competencies a human being can develop by seeing, and at the same time, having and integrating other sensory experiences. [These competencies] enable a visually literate person to discriminate and interpret the visible actions, objects, and symbols that he [or she] encounters . . . to communicate with others . . . and comprehend and enjoy visual communication.” There are some differences between what Kennedy thinks and what the book talks about. Kennedy says that visual literacy is not a skill and our books talks about visual literacy being a developed skill. This allows people to communicate with one universal language and it can be used to help bridge the gap that is in different cultures. Currently numerous languages are coexisting. It’s important that we reevaluate the way that we communicate. We strive to find a way to communicate in one language and this is a way that it can be done. If we all spoke this universal language then is could be a way that could bring us closer together.

While both our text and Kennedy have different definitions, but they both agree that visual literacy should be in the forefront of learning. Imagery is a universal language and it can tell stories that everyone can recognize and understand. With visual literacy it is a way that the world can communicate in one consistent way. Images are universal. With visual literacy you are bale to interpret and make meaning from information in the form of an image. It is something that everyone can understand.

While we were able to explore the difference between what the text and Mr. Kennedy thinks about visual literacy and how it is a universal language and we were able to look how it can impact communication and global understanding. This is an universal language and it is the hope that we will all be aware of it and use it daily.


Kennedy, B (2010, 17) Visual Literacy: Why We Need It! [Video File] Ryan, W. (2012). What Is Visual Literacy? In Learning to see: A guide to visual literacy. (p. 12). San Diego, CA: Bridgepoint Education, Inc.

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